How I Grew My App Business With These 7 In-App Marketing Strategies 📈
Must know in-app marketing strategies to grow your app business.
Track user behavior
Tracking your user behavior is very useful for your marketing. You can get to know why users are uninstalling your app or which page is visited the most. This way, you can strategically promote your IAPS (in-app purchases) on the most visited page to increase sales conversion. A known tool that can help you track user behavior is Google Analytics.
App notifications
With app notifications, you can re-engage your users. This is very useful to make more users return to your app by sending them a notification.
For example, if you have an app that is about eating healthy or a diet, you can send a reminder to your users as a notification with the following text:
“Staying healthy is a daily process, tap here to see what we eat today!”
Users will see the notification appear and if they haven’t checked their meals yet for that day, they will click on that notification. Now the user returns to your application, and you can re-engage your users. Engagement with your users is important, if your users are returning often it keeps your app…
