How I Grew My App Business With These 7 In-App Marketing Strategies 📈

Must know in-app marketing strategies to grow your app business.

Remco van Akker
4 min readDec 20, 2021


Photo by Serpstat from Pexels

Track user behavior

Tracking your user behavior is very useful for your marketing. You can get to know why users are uninstalling your app or which page is visited the most. This way, you can strategically promote your IAPS (in-app purchases) on the most visited page to increase sales conversion. A known tool that can help you track user behavior is Google Analytics.

App notifications

With app notifications, you can re-engage your users. This is very useful to make more users return to your app by sending them a notification.

For example, if you have an app that is about eating healthy or a diet, you can send a reminder to your users as a notification with the following text:

“Staying healthy is a daily process, tap here to see what we eat today!”

Users will see the notification appear and if they haven’t checked their meals yet for that day, they will click on that notification. Now the user returns to your application, and you can re-engage your users. Engagement with your users is important, if your users are returning often it keeps your app alive.

Build an email list

Building an email list via your app is very useful. When people aren’t using your app, you can still reach out to them and promote your products or something else. Building email lists can help you to create an audience, so you can make more money and create successful future app launches. For building an email list I recommend using the mail service MailChimp, you can sign up right here:

Share content via social media

If you utilize content sharing in your app via social media, you can create more visibility for your app. This method is perfect for apps that are content-based (this could be text, images, and videos). Make sure people can share the content on the biggest platforms like Facebook, Instagram, Twitter, WhatsApp, etc. For games, the user can e.g. share their high score, or for news-based…